About

I'm Uday. A freelance email marketing specialist.

Digital marketing has been my work since day one — not a career pivot. Lifecycle email is where I've gone deep, because it's the channel where strategy, data and craft compound into real revenue.

My story

I'm a self-taught digital marketer. I started by running real campaigns — e-commerce launches, lead gen, paid social, WhatsApp — and learned what actually moves a P&L versus what just looks good in a screenshot.

Over time I narrowed in on lifecycle email, because it's the channel that rewards strategy and craft together. Today I work hands-on across Klaviyo, MailChimp and HubSpot, plus WhatsApp where it fits. I'm comfortable in the ESP, in the offer calendar and in the numbers — and I prefer projects where I can sit close to all three.

I work as an independent specialist. No agency layers, no account manager between you and the work. When a project genuinely needs more hands — copy, design, hand-coded HTML — I bring in trusted senior collaborators I've shipped with before. You stay close to the person actually doing the strategy.

Where I focus

What I'm good at — and what I'm not.

Lifecycle strategy
Mapped to your P&L
Acquisition, activation, retention and reactivation tied to AOV, LTV and repeat rate.
ESP build
Klaviyo · MailChimp · HubSpot
Segments, flows, templates and deliverability set up the way you'd want it audited.
Offer calendars
E-commerce, multi-market
Promo planning that respects fatigue, margin and inbox placement.
WhatsApp marketing
Where it actually fits
Lifecycle and broadcast on Business API — not as a replacement for email, as a multiplier.
Senior collaborators
On call when needed
Trusted copy, design and front-end specialists I bring in per project — never bloated.
Stack

Tools I live in.

Klaviyo
MailChimp
HubSpot
WhatsApp Business API
Shopify
Recharge
Figma
MJML
Litmus
Postmark
Gallabox / Wati

Think email could be doing more for your business?

Tell me about your brand, your ESP and where you think the gaps are. I'll come back with an honest read.

Work with me →