I start with your P&L. Not your inbox.
Most freelancers open Klaviyo and start clicking. I start by understanding what makes your business money — then design the lifecycle around it.
I start with your business, not your ESP. Revenue model, AOV, LTV, repeat rate, channel mix, and current lifecycle gaps. If you don't know your numbers, I'll help you find them.
- Stakeholder interviews
- Account audit (Klaviyo / MailChimp / HubSpot)
- Deliverability + list health check
- Lifecycle gap analysis
I map your lifecycle to revenue stages — acquisition, activation, retention, reactivation — and prioritize the flows that move the needle for your specific economics.
- Lifecycle map (visual)
- Segmentation strategy (RFM + behavioral)
- 12-week roadmap with priorities
- Forecasted revenue impact
Strategy, copy, design and ESP build — shipped by me, with senior collaborators looped in only when needed. You review and approve at every stage. Most clients see 3 high-impact flows live within the first month.
- Segments + lists
- Flow build in-ESP
- Templates (Figma → coded HTML)
- Deliverability setup (DKIM, SPF, DMARC)
A flow that isn't measured is a flow that decays. I run a structured A/B testing cadence and a monthly reporting rhythm tied to revenue, not opens.
- Monthly testing cadence
- Reporting dashboard (revenue-first)
- Quarterly roadmap reviews
- Deliverability monitoring
Why this matters
A welcome flow on a $40 AOV brand and a $400 AOV brand should look completely different. One is a ladder; the other is a relationship. Most freelancers ship the same templates to both. I don't.
Start with a free audit →