Services
A focused set of services. Nothing outside lifecycle.
Strategy, ESP build, design and copy — across the platforms I specialize in. If a request falls outside lifecycle marketing, I'll tell you and point you somewhere better.
Klaviyo
Flows, segmentation, deliverability, Shopify-deep.
- Account audit + cleanup
- Lifecycle flow build (welcome → winback)
- RFM + product-affinity segmentation
- Deliverability & list health
Typical outcome — Avg +28% account revenue in 90 days
MailChimp
Journeys, audience cleanup, automations that actually fire.
- Customer Journey rebuild
- Audience consolidation
- Tag + segment architecture
- Template system in MJML
Typical outcome — Open rates lifted from 18% → 38% on average
HubSpot
B2B lifecycle workflows, lead scoring, nurture that converts.
- Lifecycle stage mapping
- Workflow build (onboarding, nurture, post-demo)
- Lead scoring (PLG + firmographic)
- RevOps-aligned reporting
Typical outcome — MQL → SQL conversion typically 2× in 90 days
WhatsApp Marketing
Lifecycle on the channel your customers actually open.
- WA Business API setup (Gallabox / Wati / Twilio)
- Template approval & catalog
- Cross-channel orchestration with email
- Compliance & opt-in flows
Typical outcome — Cart recovery up to 3× vs email-only
Email Design
On-brand, conversion-tested, dark-mode safe.
- Modular template system in Figma
- Hand-coded HTML (Litmus-tested)
- Conversion-focused layouts
- Editorial, promo, transactional kits
Typical outcome — CTR typically +60% vs prior templates
Strategy & Audit
Lifecycle map tied to your P&L, not vanity metrics.
- Revenue model + AOV/LTV review
- Lifecycle gap analysis
- 12-week roadmap with priorities
- Quarterly reviews
Typical outcome — Most clients ship 3 high-impact flows in month 1
Not sure which service fits? Start with a free audit.
I'll review your account and tell you what I'd build first — even if you don't hire me.