DTC · Fashion · Klaviyo + WhatsApp · 5 months

WhatsApp + email lifecycle drove 41% of total revenue

An Indian D2C fashion brand

The challenge

Heavy reliance on paid ads with weak owned-channel revenue. SMS was non-functional in India, and the brand wasn't using WhatsApp despite a highly engaged customer base on the channel.

Our approach

01Set up WhatsApp Business API via Gallabox and integrated with Klaviyo via webhooks
02Designed a Klaviyo + WhatsApp orchestration: email-first, WhatsApp as urgency/reminder layer
03Built abandoned cart, COD confirmation, shipping updates and winback across both channels
04Created a vernacular-friendly template system (English + Hinglish variants)

Flows shipped

Welcome + WhatsApp opt-in

Email welcome → WA template invite on Day 2

Abandoned Cart (cross-channel)

Email → WA reminder at hour 6 → WA offer at 24h

COD Confirmation

WA-first to reduce RTO, with email backup

Replenishment (apparel reorder)

Seasonal + size-aware reorder nudges

Winback

WA wins back faster than email for this audience

Results

Owned-channel revenue share

+30 pts

11% → 41%

Cart recovery rate

+195%

6.4% → 18.9%

RTO on COD orders

−11 pts

27% → 16%

WhatsApp CTR

new channel

— → 32%

Who shipped it

Uday — orchestration & build
Bilingual copywriter
Designer
WA API integrator

Want results like this for your brand?

Start with a free 15-min audit. We'll send the three highest-leverage fixes — even if you don't hire us.

Request my audit →